There is something very satisfying about watching new life HATCH from its shell. And that’s the inspiration for what we do—create exciting new brands and bring them to life. We have a passion for developing fresh ideas that put you on the path to achieving your fullest brand potential.

HATCH delivers distinct branding ideas that appropriately fit within your current business objectives and culture. However, we always have an eye towards the future, growth and possibility.


HATCH understands that every project is different. We believe in matching a team that fits your specific needs, industry, budget, etc. and have a very diverse set of partners ready to roll. HATCH’s flexible expertise approach is set up to offer small teams of 1-2 people to work on a new product name, to larger teams of 5-15 for more extensive architecture, graphic or web projects. Whatever level of brand assistance you require, we are ready to help.

Our partners all have unique experience and expertise that complement and supplement one other. It’s like having the talent and benefits of a big agency, without all those extra big agency costs. We may not all work in one office, but we all work with one philosophy – the HATCH passion for fresh branding and getting clients the best possible results.


Lisa W. Rossi
Naming & Legal

Lisa has 20+ years of naming and branding experience, working with both brand agencies and clients that span the globe.

full bio

Ami Lee Wallis
Strategy & Naming

Ami has 20+ years experience in branding architecture, positioning, guidelines, messaging strategy, verbal guidelines, and more.

full bio


HATCH works across consumer packaged goods, technology, financial, professional services, industrial, agricultural, healthcare, medical and pharmaceutical industries. We believe that by having varied industry experience, we are able to pull best-practice strategy across projects that have multi-layered audiences. (Think about the value that consumer experience can bring to new pharmaceutical branding. And how technology experience can be effective in any branding program, as everything we market today has an electronic presence.)

Branding strategy

Branding/nomenclature architecture

Positioning concept development

Naming/Trademark development

Corporate names

Product naming

Naming systems

Nomenclature guidelines


Preliminary screening

Trademark monitoring


Advertising ideation

Web content

Marketing materials


Taglines or ad slogans


Name validation

Concept testing


Logo & visual identity

House style


Web design


Our work

Peruse some of our sample case studies below. Contact us if you have additional questions our would like to hear about more of our work.


HATCH works across varied industries and with clients all over the globe.
Contact us for a more extensive list of client experience.


We look forward to hearing from you!

HATCH brand partners